The mental aspect of performance is often undervalued and an area that should garner much attention. The Performance Pursuit is an organization that helps clients pursue excellence in sport, exercise, and career through mental skills training and wellness strategies. The birth of the idea for The Performance Pursuit occurred through a common passion and desire to work with athletes, exercisers, and coaches. Our management team realized that the demand on athletes and coaches to perform, and exercisers to see results continues to grow. This idea gave us an opportunity to provide a service that will continue to fill a gap in the sport and exercise industry, while allowing our clients to capitalize from it. Our consultants aim to refine clients’ mental skills by the use of evidence-based practice and highly specialized mental training techniques. Clients will receive innovative consulting services that are tailored to meet the unique needs of individuals, teams, and organizations striving to improve their performance.