We, advantAGE is pioneering in assisted living, respite care, domiciliary care, publications, advocacy, awareness creation, and care giver training. advantAGE seniors aims to provide clear and unbiased research and analysis focused on present day issues, aspirations of elders and the current support systems for the aged in the society. The goal of our survey is to enhance the quality of debates about the challenges and opportunities of an aging population by presenting findings from the study and academic communities in language aimed at the general reader. “advantAGE seniors” is an organization working in the realm of elder care aspects from 2001 and well – known in providing succor to the ailing aged. Purpose We recognize that among the elderly, persons with disabilities, and anyone else for that matter, there is a growing desirability, and increasing need, to receive respectful and liberating self-directed care at home, wherever home is. So we promote aging in place as far as possible. Future We envision a more vibrant social gerontology practice in the years to come, a future where private homecare providers led by advantAGE seniors cooperate seamlessly with not-for-profit and public organizations and professionals to provide widely accessible, self-directed and liberating in-home care services across the social continuum. Values Accountability - We conduct ourselves in a manner consistent with the agreements we enter, the claims we make, and the general conduct expected of a professional. We will keep our promises. Communication We will take steps to ensure that all stakeholders are given means to have their voice heard and valued in decision-making processes. We will listen. Integrity We will act in an ethical, moral and responsible manner in all our interactions. Safety Safety of our clients and our employees is of paramount concern. We will task ourselves with implementing the appropriate systems and processes that will ensure a safe environment.