Otherhalve is creatively versatile. Seldom thinking on the lines of confining a brilliant idea in the walls of a select medium alone, my ideation of a concept, its conceptualization, visualization, and market reach be it global or local, starts with the most important ingredient - the big idea, a fundamental I’ve chosen to borrow from my creative experiences and keep as the root of my creative. Thriving to take this big idea for your brand, company, product or any given creative entity, so it breathes life in to the creative medium of your choice, I think foremostly of the big idea in every creative journey and assert that the strength of every real big idea is that it can easily be taken through and made a part of any creative medium be it print, digital, ambient, social – anything – for the target audience and even generate new audience. Because of its versatile nature, the big idea can change several skins yet remain in essence of the impact it is to create in the minds of the market. Given a query or being thrown a creative brief, I dive in to catch the big idea, and help the client take it threw all walks, alleys, rivers and roads of life to bring out something larger than what can only fit a mere medium–which is secondary to my creative process. Creating ideas that are versatile in nature, and almost human in experience, I like to think simple and work a lot with words and visuals. Such big ideas are adaptive of the ever changing creative world, and the ever-evolving DNA at Otherhalve. Who knows how long till we are faced with a new creative wave, so we make things different and versatile. Otherhalve gives you Creative Versatility, and not just another creative idea.