Established in 2009, Ciapple specialized in providing knowledge about the shopping trends of your customers and predict their buying behavior which enables better business decisions. Ciapple provides this service using various channels like software tools, online software as a service (SaaS), and consulting. The core of our solutions is applying a data predictive analytics to your customers' sales and demographic data. For example, if some customers do not buy from a certain category of products while most of the customers who are very similar to their shopping pattern do, then, a report of these customers will be periodically generated enabling you to design more targeted and relevant promotions to increase your sales. In the same way, the solution can generate a report of "predicted-to-stop-spending" customers if their shopping trend is very similar to the ones who have stopped spending. Such customers insightful reports would save a lot of non-targeted advertising, retain silent unsatisfied loyal customers, and increase the sales rate by discovering hidden potential customers. Ciapple's legal name is Business Applications of Computational Intelligence Co. Ltd. It is currently based in Amman, Jordan