Latakko is one of the leading companies in the automotive industry in the Baltic States and a part of the Nordic Tire Group. The main lines of activity of the company include the import of tires for cars and motorcycles, import of alloy wheels and batteries, wholesale and retail trade, development of specialized networks of Pirelli Key Point and Hankook Masters tire centers for cars and trucks in the Baltic States. The company is the representative of more than 40 international brands, including Pirelli, Michelin, Yokohama, Toyo Tires, Goodyear, Hankook, Maxxis, GT Radial, Sailun, Triangle, Westlake, Goodride, Momo, OZ Racing, Dezent, Alutec, MAK, Champion, Deta, Duracell and others. Latakko is also the authorized representative of three networks of tire centers: Pirelli Key Point, Hankook Masters and Mr. BIG. The major market of the company is the Baltic States, as well as the countries, to which the products are being exported. According to data provided by “Latvian Business Annual Report 2014”, SIA «Latakko» occupies the 2nd place in the list of the companies that belong to the automotive and vehicle service industry. Furthermore, in 2011, SIA «Latakko» occupied the 2nd place in the Top 500 companies that belong to the automotive industry in Latvia.