540 is a conduit to youth culture and lifestyle enthusiasts. A marketing agency that fuses action sports, entertainment, and youth culture via unique concepts, promotions, and events offering an array of marketing services including creative services, affinity marketing, event marketing, mobile marketing, sampling, licensing, trend research and promotions. Based in Carlsbad, CA, 540 partners with brands, as well as agencies, to create, develop, and execute turnkey marketing efforts that increase brand loyalty, create visibility, and reinforce image.