aiure is a practical, ecological design brand and educational platform. The nature of our business embraces connection between personal and environmental health, well-being and dwelling. aiure asks the question : how can we develop a living relation with the environment that is the basis of our existence? Seeking materials to borrow and return to Mother Earth without disrupting cycles and rhythms - or leaving residue behind - aiure’s product collections invite life-long learners of all ages and backgrounds to participate in regenerative culture. We are a part of Nature — not apart ! aiure’s First collection, Nature First by aiure, features Mother Nature’s Soap : soap berries from the Sapindus mukorossi tree in the Himalayas. Our first product is Mother Nature’s stain-removing, fabric-softening, odor-eliminating laundry detergent pods made with soap berries and Aloe vera.