Guest Research, Inc., a division of Hannah Marketing Group, provides ski areas, independent resorts & hotels, vacation rental management companies and tourism marketing organizations with online research services to measure customer satisfaction and loyalty; unlike satisfaction, loyalty is proven to drive business results. The real-time research is 100% based on the Net Promoter Score ("NPS") methodology, and includes access to a sophisticated online Management Reporting System. Revenue increases from increases in the Likelihood to Recommend NPS are quantifiable.