Branding is more than a logo. It’s more than a product or a service or a company name. It’s about creating a feeling, a sensation, a taste, a smell, a sound, a memory, a desire. It should excite and ignite and give your customers an experience that adds value to their life. Branding is about people. At Bright Yellow, we are a team of people focused designers who are committed to building brands that enrich lives and forge unforgettable experiences. We achieve this by taking an empathetic approach to problem solving. This means we take time to first understand our client’s end customer and then putt their needs at the forefront of every creative decision we make. We believe that connecting people to brands can enrich lives, create change, question thinking and improve systems. We believe that, through design, we can create a brighter world.