The Need For The UltraBrights Diamond In 1919, Marcel Tolkowsky Invented the Ideal Cut From then to now a huge Quantity of Diamond Cuts have been invented, which used the Tolkowsky Cut as Template. However, the Ideal cut is optimal from 0.20 and larger Performance is compromised in smaller stones as smaller stones need fewer facets. A New And Innovative Cut : 49 facets instead of 57 facets designed specifically to enhance the visual appearance of melee (=small) diamonds. A product with superior optical performance. Cut with more focus on brilliance without compromising scintillation and fire. All the UltraBrights stones in the pieces perform equally well from all angles. An alternative for the traditional RBC melee size diamonds. A real and distinctive opportunity for differentiation. Product Differentiators A visibly brilliant diamond that outperforms any standard cuts attracts customers looking for the finest and brightest diamonds in their jewellery. Exclusive opportunity to market based on demonstrable product truth. Jewelry designers have previously had very limited options to differentiate their offering for melee size diamonds. UltraBrights offers this opportunity and creates unique and brighter jewels. In view of the increasing threat of synthetic melee diamonds entering undisclosed into the pipeline; UB give the opportunity, due to its new, unique and patented design, to build and maintain an integral natural diamond pipeline.