G-group Market Research offers both qualitative and quantitative research using traditional and digital methodologies. We specialize in beauty, fragrance, fashion, luxury, health care, home and hospitality. We publish an annual trend report, the G-Ometer Report, that charts the contours, characteristics and contradictions of the culture. In 2008, we pioneered On the Street Video Research and in early 2011, we launched a MROC, Market Research Online Community Exclusively for Beauty and Fragrance.