Fun/ctional is a creative design firm founded by Nidhi Goenka, a Product Design graduate from Parsons, New York. They create modern and ethical alternatives to everyday products that are playful, practical and facilitate self-expression. Their USP is cork, one of the most sustainable natural materials as it can be harvested from the cork tree without ever having to cut the tree down. They work with skilled craftsmen to create well-designed and well-made products that celebrate Make In India and in turn, support local livelihoods.