CAN YOU SAY WHAT YOUR BRAND STANDS FOR? CAN YOU SAY IT IN ONE WORD? Only brands that stand for ONE thing, really stand for something. BMW owns “driving pleasure”, Milka stands for “tenderness”. What does your brand own in its market? Belly Button gives brands a truly single-minded focus – the one and only thing a brand will own and act upon to grow in scope and reach. We specialize in one-word brand positioning to define a brand essence that becomes the driving force behind your marketing and communication efforts and prescribe tangible action and new momentum to your entire organization. Our approach to branding & brand communication blends over 30 years of experience with a solid dose of creative thinking, nurtured by many of the world’s leading brands in foods, personal care, luxury, durable goods, toys and services, for which we have worked in the past. France, Germany, Spain and USA are our core markets of expertise.