Born and raised in the suburbs of Los Angeles, Janki Patel started Spicy Marketing LA to help music brands and live event promoters better reach their audience through targeted and genuine outreach. She has worked in marketing for over 10 years and has seen the drastic shift that engaging social media has had on consumers' purchasing behavior. Her expertise has helped her partners run highly successful marketing campaigns to yield thousands of dollars in sales. Her purpose is to help her clients promote their brands through a comprehensive digital strategy that leverages their data to elicit real engagement and revenue.