Elizabeth is an Indonesian local fashion brand since 1963. When Mr. Handoko Subali and Mrs. Elizabeth Halim started Elizabeth as a home industry, they only invested 10.000 Rupiah for a sewing machine and a bicycle to sell their bags. The first bag that they made was a Travel Bag and received very well and highly gratified feedback with more demand in the market. At this time, Elizabeth has produced not only women bags, but also men bags, travel bags, and wallets. Moreover, Elizabeth provides accessories for women, such as watches, bracelets, necklaces, rings, and sunglasses, and for men, are watches and sunglasses. After 56 years, Elizabeth had received several prestigious awards, for instance, 21 Kartini Indonesia, Upakarti, and Top Brand. Recently, Elizabeth is granted Indonesia Living Legend Award Companies 2019, an honorable appreciation for Elizabeth as the Indonesian company that has been committed to providing quality and trendy fashion products for the consumers for more than fifty years and still innovating in Indonesia fashion Industry. Until now, Elizabeth has been growing rapidly and has 90 stores all over Indonesia to implement the best product for people. Elizabeth also develops an online store as part of the innovation to be closer and to be reached conveniently by anyone from anyplace. Elizabeth has formed more brands for different segment consumers at every generation, they are, Emsio by Elizabeth, Lorica by Elizabeth, Pink Kiss by Elizabeth, and Delco by Elizabeth. After more than 50 years, Elizabeth continues to maintain high standards for design, materials and always makes sure that the product is comfortable and over lasting for the consumer.