The Science of Profitable Business Decisions© Princeton Brand Econometrics (PBE) is a marketing engineering consultancy. We build models that simulate the cause and effect dynamics of the marketing environment. PBE’s simulators accurately forecast the financial outcomes of different courses of action or, conversely, show how a feasible financial goal will be achieved most efficiently. Now, decision makers can work through scores of different plans risk free or find the optimal solution before committing real money in the real world. PBE simulators have been used successfully in diverse industries ranging from prescription pharmaceuticals to consumer package goods and financial services. However, we have concentrated on building client relationships primarily in the pharmaceutical industry.