S H I in Japanese mean “poetic” O R I means “weave”. S H I O R I, as a brand, tells a story of various tales and art forms inspiring us to create something new woven in our own imagination that evokes the same sense into every soul who dons our design. We draw our inspiration from the lineage of Indian textiles, keeping in pace with the ever-so-changing trends and market. S H I O R I is an experience that offers you a concoction of traditional textiles and modern trends, with a vision to empower Indian craftsmen and to promote their crafts worldwide. Every textile, pattern, and artwork tells a tale and we bring that tale and weave it in beautiful designs for you to embrace every day.