Welcome to Krowd! Krowd helps retailers acquire new customers through tactical banking offers. By partnering with banks, Krowd leverages credit & debit card spend data of millions of UK cardholders. Krowd uses this data to allow retailers to create tactical campaigns which specifically target new customers or lapsed customers. Krowd sources offers through an industry first Customer Acquisition Marketplace that allows retailers to bid on cardholders in real-time.  Krowd works is a Visa preferred loyalty solution, works with major loyalty programs including British Airways, Avios and Revolut and is a portfolio company of Barclays Bank.