The way most online marketing/lead gen is done these days doesn't truly serve the best interest of local service businesses. Most online marketing firms send reports and base performance on things like rankings, traffic, impressions and clicks. But as a business owner, you don't care about those things and they don't really tell you whether you're making or losing money on your investment. See, at the end of the day, you don’t want SEO or PPC… you want QUALITY LEADS. You want MORE BUSINESS. Words That Click has developed a business model that better serves local service businesses. We offer “traditional” online marketing services like SEO and PPC, but do it in a very “untraditional” way. We do it in a way that business owners can very clearly see whether or not they’re generating an ROI. And we do it in a way that virtually guarantees that they get an ROI. Get in touch with us at http://wordsthatclick.com to see if we may be a good fit to work with your local service business.