George the Farmer is an award-winning educational brand that teaches children about farming and food and fibre production through quintessentially Australian picture story-books, songs, videos, toys, apps, free curriculum-aligned teacher’s guides and performances across Australia. Fifty cents from the sale of each book is reinvested into creating free educational resources. Over 3000 resources have been downloaded in the past six months which has attributed to over 40,000 children’s education about primary industries. The brand is inspiring children to have a better understanding and connection to agriculture, which is imperative for an equitable and sustainable food supply chain into the future.