B+D was founded in Denmark in 1972 and since its inception, the minimalist designs and original displays have been key to its expansion in America and Europe. In its early days, the hair accessories and personal care categories gained great no- toriety and market share. During the 90s B+D Sunglasses was developed and with the arrival of the new millennium, the now-iconic B+D Readers were launched. In recent years, the B+D Screen line was incorporated, bringing products that have become indispensable for young people and adults in the digital age. With renewed dynamics, B+D consolidates its omnichannel presence with its product launch, permanently incorporating new fea- tures that complement its classic favorites.