The Do What You Love Foundation is an organization dedicated to empowering and inspiring people to reach their highest potential and life goals. It was founded as a response to a tough economy and to give individuals the chance to explore lifelong dreams and aspirations. The original concept for the foundation emerged from research exploring the meaning and fulfillment of life beyond a person's midlife experience, Our Foundation is based upon the principle “life is to be embraced fully and loved to its fullest extent.” To this end, the foundation focuses upon educational, research, and charitable endeavors. The projects within the foundation include professional speeches, educational programs, and a grant program. We grow and encourage people and organizations to aspire toward their dreams and passions. Our motto is “Life is Short, Do What You Love!”