With a strong passion for wanting to create products that are not only flattering to all women but also easy to use for all makeup skill levels, PONi Cosmetics was born. PONi is a fun and exuberant brand that is absolutely committed to the principles of being affordable, easy to use and animal cruelty-free. The brand focuses primarily on brow and eyelash products but also features a few speciality face and lip products. Since its humble beginning in 2013, this boutique range has grown into a well known and sort after brand as an industry leader brand for brow and beauty professionals not only in Australia but worldwide. Whilst PONi was growing, we identified an opportunity in the market for an Australian-made mineral foundation that has additional treatment benefits. So after years of researching, testing and trialling, esmi Skin Minerals was born. The range started with our best-selling Liquid Foundation. With coverage, colour, cruelty-free, vegan, sun protection and treatment qualities being the crucial considerations throughout the development phase. From there, the range has grown to include a comprehensive line of skin care to support our customers through their entire journey to healthy skin from cleansing through to foundation. At only 3 years young, esmi Skin Minerals has already grown into a results-driven, leading brand in the beauty industry, and the demand for esmi is skyrocketing day by day. After 3 years of research and development, dreaming about having a lip-product line join the Makeup Cartel family it is our pleasure to present Lip Heroes. This superior quality, cruelty-free and vegan lip product line. We hope you enjoy it as much as we enjoyed creating it for you! At Makeup Cartel, we are continually researching, trialling and creating all of the products in our repertoire, from conception and visual design, right through to the finished product. Makeup Cartel is one of the most sort after companies for beauty professionals to work with.