Retail is at a turning point. The wholesale industry is a trillion-dollar market split between 1.2MM retailers. In the past, the market had been dominated by big-box stores, largely selling the same products from the same national brands – but the consumer has changed. Today, consumers are purchasing smaller, independent brands that are healthier, more environmentally friendly, more ethical. Consumers have moved their spending to independent retailers (both online and offline) who they share values with, and who provide the best curated selections of craft brands. This is where Hubba comes in. We’re a marketplace that allows independent retailers to purchase products directly from the planet’s hottest craft brands to carry on their store shelves. We use a combination of machine learning and personal curation to match these retailers with their next best seller.