Fitting Group is a branding agency specializing in Challenger Brands — companies that are not the market leader in their industry, but deserve to be so. They may be national or regional, large or small, but they ALL have strong, bold leadership, unafraid of breaking the rules. Challenger is not simply a market position, it is a mentality. Challenger Brands must have the guts to take a hard look at themselves through the eyes of their customers and do what's necessary to build a powerful, un-ignorable brand that challenges the market leader. Brand Spanking is our tough love approach to turning your brand into the business-generating machine it should be. It's a fun, intense process that leads to deployment of your messages into the marketplace without delays, hesitation or hand-wringing. You will have confidence that your brand is strong and your marketing and advertising are on message.