DAZN X was born out of DAZN Group’s acquisition of video streaming company TEXEL . DAZN Group is the leading global sports streaming platform, active in more than 200 countries, while DAZN X operates as its global business unit bringing new technology and expertise, and taking the fan experience to the next level. DAZN X is also the group’s new technology innovation hub, a place for media-relevant startups to present their latest technologies to be reviewed and invited to partner directly through DAZN’s network. DAZN X is here to revolutionize the sports viewing experience by making it more exciting and sociable, and to develop interactive and engaging content layers for fans, thus accelerating DAZN’s position as the world’s leading sports innovator.