MISSION STATEMENT OBVIOUS represents empowerment, diversity, and change. Our growing audience is our biggest asset. They inspire us to create thought-provoking uplifting content, which in return presents the opportunity for inspiration, imagination, and evolution. We are the voice for those that do not yet realize they have a voice. We are a team of visionaries dedicated to empowering our readers and making a difference in culture, fashion, and lifestyle. “We treat each issue as if it’s our first.” — Jerris Madison, Editor in Chief OBVIOUS Magazine is a Los Angeles and New York City-based, bi-monthly print and digital publication. Our focus is Men’s and Women’s Fashion, Lifestyle, Culture, Empowerment, and Trends. Please visit: http://www.obviousmag.com