Interpretation. Innovation. Identity. JOANNALSM is a rising couture fashion brand by Singapore-based designer Joanna Lim. In a world of mass production, JOANNALSM is a house of custom, avant-garde looks that seek to embody the distinct style of every wearer. Fashion and art fuse together in collections that challenge the norms of texture, technique and form. The mirrored N in the JOANNALSM logo represents the challenge that Lim has set herself: to push the label’s boundaries ever further whilst staying retrospective — always seeking an inner identity, a call from within to be different and true to oneself. With every handmade piece, JOANNALSM encapsulates a story; one that is only and fully yours.