Imzamo Communications is a company that offers clients the opportunity to entrench their brands within the Black cultural communities through advertising, organizing and management of events in urban and rural areas such as: Corporate Events Community, Social Responsibility Events Cultural Events Sporting Events Weddings Tombstone Unveilings Church Events 21st Birthdays Women’s Church Groups Graduation ceremonies In-store Promotions Stokvel Clubs / Societies It is customary for large numbers of people to attend these functions, Thus giving manufactures the opportunity to reach these people by sponsoring these events. Although this may seem unusual practice by Western Cultural Standards, this type of sponsorship is greatly appreciated because additional “hands” and equipment at these large functions and adds status to the events within the community. MARKETER BENEFITS Targets economically active consumers – LSM 1-8. Ensures trial and awareness of your product through strong branding and sampling. Entrenches your brand with people who have a philosophy of : “support those who support you” – “Izandla Ziyagezana” Affords your brands total exclusitivity and therefore assures the sponsor high exposure of the product due to length of promotion (whole day). Provides opportunity for involvement of brands in social responsibility programmes. Constant exposure to the brand significantly increases brand awareness and product recall amongst consumers at these events. Guarantees a minimum of 300 people per event. Provides a focused audience in a relaxed environment. Can ensure that the events to be sponsored are specifically targeted by age, group, sex. Within an event a promotion can be targeted by age, group, gender. Imzamo Communications currently has offices in Durban and Johannesburg. We currently employ fifty people in all provinces, some of which come from disadvantaged communities and 95% of them are black female and 5% are black male nationally.