Blast is a young brand launched in 2004 by the Joy Group of companies. Besides Trio Moda, which holds the licensing rights of Blast, the group contains a production company called Diba Tekstil and an export company called Joyteks, started in 1985. Blast means explosion , which contains energy, youth and unexpected in it. The aim was to design a young label for the urban people without any borders and a lot of surprises in it, which has intend the customer to compromise for it’s dynamic designs in the collection.