Qiddiya Investment Company (QIC) is driving the development of Qiddiya, the capital of Entertainment, Sports and Culture. As a core tenet of Vision 2030, Qiddiya has a dual economic and social purpose: to advance economic diversification and unlock new professional pathways while enriching lives of youth in the Kingdom. His Royal Highness Prince Mohammad bin Salman bin Abdulaziz, the Crown Prince, Deputy Prime Minister and Chairman of the Council of Economic and Development Affairs and of the Public Investment Fund (PIF), announced the project on April 7, 2017. Ground-Breaking took place on April 28, 2018 and the company, Qiddiya Investment Company (QIC), was incorporated as a closed joint-stock company wholly owned by PIF, on May 10, 2018. In 2020, Qiddiya progressed from planning to construction phase, with primary infrastructure works currently underway. Qiddiya is located south-west of Riyadh on a site that spans 367 sq.km. Visitors will enjoy activities across five cornerstones: Sports & Wellness; Nature & Environment; Parks & Attractions; Motion & Mobility; and Arts & Culture. Development of these areas will give rise to family-friendly theme parks; sports venues suitable for international competitions; academies for sports and the arts; concert and entertainment venues; racetracks and grandstands for motorsport enthusiasts; outdoor and adventure activities alongside nature and environment experiences; and historical, cultural and educational activities. Qiddiya will also include a variety of real estate options and community services.