Lea Pica teaches effective data presentation to thousands of data analysts and digital marketers, hosts the popular Present Beyond Measure® Show Podcast, and blogs at LeaPica.com. Lea is also the author of her upcoming data presentation book (Summer 2021) and the creator of the PICA Protocol™, a practical prescription for delivering story-driven data that informs decisions, spark ideas, and drive change. Lea is a seasoned data analytics practitioner and digital marketer with over 13 years of experience building search and analytics practices for companies like Scholastic, Victoria's Secret, Bath & Body Works, and Prudential. She is a frequent headliner at live and virtual conferences around the globe such as Digital Summit, Digital Analytics Hub, MeasureSummit, SearchLove, Virtual Analytics Summit, ConversionXL Live, Domopalooza, DAA Symposia, Web Analytics Wednesday, and eMetrics.