BiggerMoons is the dba name for John Mitchell. I work as a marketing and business strategy consultant to companies, primarily in the pharmaceutical and biotech market. My background is in customer insights but I’ve been working beyond market research over the past few years. I’ve worked with most of the top 50 pharmaceutical companies over time, as well as many mid-sized and smaller firms. I have done a lot of work with startup companies, building business plans, consulting on strategy and market definitions, establishing contact with potential funding sources. I’ve started a couple of companies myself. Before working in healthcare, I was in consumer products and information technology, and worked a lot with Microsoft and a bunch of European consumer and luxury brands. As of 2022 I work primarily with pharmaceutical companies providing strategic advisement on portfolio and brand strategies. I also work with consulting and private equity firms in a similar capacity, on behalf of their pharmaceutical development and operations companies.