If you love marathon canoe, kayak or SUP racing what's not to love the USCA! Since 1968. MISSION Founded in 1968, the objective of the United States Canoe Association (USCA), Inc. is to encourage the growth of paddling as a recognized competitive sport and beneficial recreational activity through educational programs that will enable persons to enjoy paddlesports in natural valued settings that promote conservation, safety, fitness, good mental health and participation in family and community life to the fullest extent possible. The USCA sanctions programs and events to promote paddlesport competition including its two marquee annual events; USCA National Canoe & Kayak Championship and the USCA Stock Aluminum & K-1 Downriver/Touring Championship.