#iamUBS United By Sound is on a mission to fuel change at the community level by kickstarting a global, social movement with music. We will show through film, music and social commerce that no matter how race, religion and politics play a role in our world, we are all truly United By Sound. United By Sound-India will be the first in a series of entertainment properties. We will travel to different regions in India, with stars, discovering musicians, creating songs and learning about the sounds that contribute to their culture...the ties that bind people in their localities. After we pluck these artists from their familiar surroundings, and drop them in a recording studio where they will make and record songs, collaborating as they could have only imagined, we will publish the resulting music in digital and vinyl formats. More importantly, a portion of music sales will go back to benefit the communities from which our artists are discovered. As such, a significant part of our storytelling will be conveyed on social media - #iamUBS