“Carenation” is a social enterprise aiming to challenge the traditional ways of doing things with a creative business model that add some social benefits. Our main product is paper wreath, which we aim to replace the use of traditional flower ones. Our key social benefits are • Saving the Environment: Our wreaths are made from paper and most of the components are made from recycled and forest grown paper that are printed using soy ink. While most flower wreaths require Styrofoam to hold flowers together. • Giving jobs to underprivileged people: All the wreaths are assembled by people living in poverty. Many people are left at home with no way of earning income. We designed the paper such that it can be assembled by anyone whether they are young or old, strong or disabled. • Sustainable way of giving to charity: Because paper alternative is much cheaper than flowers, we pass on the cost reduction to good causes as we donate certain percentage of our sales to reputable charities.