The Generalist is an Auckland based PR company that specialises in lifestyle products including beauty, homewares and food products. Based in Grey Lynn we are just a stone’s throw away from all the key media houses. We have been in media and PR for more than 17 years and we know what works from a media point of view and what gives you the best bang for your buck. We are straight-talking PR people, who will get you the results you need to make your business grow. We work tirelessly behind the scenes to increase coverage for your brand and achieve measurable results.