Created in 2001 almost 20 years ago, the EKOI brand quickly became a leader in France and a major player on the European cycling equipment market. Pioneer of direct sales on the internet in 2008, EKOI by eliminating intermediaries offers products with unrivalled price/quality ratio, generally 30% to 40% less expensive than the competition, a logical and vital element of the EKOI strategy to make cycling equipment more readily accessible to the largest market possible, or in any case to make it less expensive for all cyclists. Many innovations of the EKOI brand were realised thanks to sponsorship and partnership with the best teams and professional athletes. When Brice Feillu won in 2009, with the EKOI squadra helmet during the 7 th stage of the TOUR DE France, the brand came at the highest level and now 4 teams wear EKOI products on the TOUR DE France 2020