Developing the red of financial services all over Ukraine, named "KreditMarket" www.kreditmarket.ua The business model includes two kinds of activity supporting each other: Partnership with banks, insurance and other companies; Development of own portfolio of services in the area of retail consumer and cash lending. Such business model provides stability of performance, even in the period of market recessions when the external funding level is reduced. In 2008-2009 it has been proved in practice.