Pinwheel is sustainability through engagement for enterprise and events. We deliver corporate environmental and conservation action that delivers genuine impact for both the planet and the brand. We work with businesses and events to inspire and enable genuine change for a more sustainable world, delivering creative solutions and meaningful engagement. Pinwheel identifies and verifies projects that address the linked crises of carbon, biodiversity and waste, targeting investment in creative solutions that deliver maximum impact. We embed sustainability at the heart of the lived experience; engaging and empowering staff, customers, and audiences to choose where their share of a brand’s sustainability investment is made. Beyond the projects, Pinwheel inspires a more sustainable lifestyle with high quality editorial content and practical sustainability tips and tools. We’re privately funded and led by a globally renowned team of former senior executives from ITV, AMV BBDO, McCann Worldgroup, Dyson and Smart Energy GB, alongside former Secretary of State for Climate Change and Home Secretary, Amber Rudd. Pinwheel is backed by Founders Factory, the world's leading start-up accelerator. Established by Brent Hoberman and Henry Lane Fox, Founders Factory has support from some of the world's most influential companies to build and invest in exceptional founders solving global problems using technology. We launched Pinwheel at COP26 in Glasgow and are working with leading brands, including Her Majesty The Queen’s Platinum Jubilee Pageant, for which we provided the sustainability engagement platform.