HEED – a new generation of event experiences – transforms the sights, sounds, and emotions of live events to immerse fans in the action, revolutionizing the way fans connect with their favorite talent, teams and brands. A joint venture created by data analytics trailblazer Mati Kochavi’s AGT International and Ari Emanuel’s WME | IMG, HEED utilizes the Internet of Things (IoT) – the most powerful way to connect people and devices in the age of social media – to amplify the pulse of the crowd and pull you into live action in a way that has never been done before. With its proprietary approach, HEED provides unbridled opportunities to engage with the world's biggest events, providing previously imperceptible information and insights about human emotion, energy, and engagement of coaches, players, and spectators. Powered by venue and audience data, HEED uses IoT sensors to knock down the divide between spectator and talent, adding a whole new dimension to the fan experience with fully automated and tailored content and video. From the front row or the couch, HEED gets you closer, delivering fans the content they want, when they want it, in real time, creating an emotional experience like never before. HEED. Pulls. You. In.