An Egyptian start-up brand of boho-chic home linens and home accents, inspired by patchouli-scented hippies and cross-cultural layering of colors, textures and patterns from around the globe. - Founded by 3 millennial eco-social entrepreneurs. - Shifting the focus towards the young female generation (Millennials and Gen Z) rapid and exclusive changing tastes – moving from traditional, outdated, & repetitive home textiles’ designs, to more distinctive, trendy, & unconventional designs. **Considering the current circumstances of COVID-19 pandemic and how it disrupted all standard processes. We decided to leverage such hard times of uncertainty and respond quickly to support female entrepreneurs, startups and small business owners by shifting the focus towards the e-commerce and leveraging our digital savvy capability to convert Patchouli Home into Online Store for Boho-chic home accessories, online platform and e-marketplace connecting targeted buyers with potential sellers. · Our operating model is different as it is multi-sided model, while serving directly our targeted consumers B2C via our product making where we revived the home textiles, embroidery and artistic handicrafts into a more trendy boho-chic approach meeting fast-changing demand of young generation (Millennials and Genz/Females/AB Social Standard). · And due to COVID-19, the situation has encouraged us to upscale our model into a social matchmaking one (B2B via our digital service) that will bridge the gap between buyers and sellers, and hence, we can all connect, grow and exchange value through our online shared platform. We have learned so much in our journey as a startup that we decided it was time to grow & give back to #womenentrepreneurs! · We have become a concept store for Boho-Chic Home Accessories and Niche Handicrafts by collaborating with inspiring Egyptian Brands led by women, while sharing our social values of #empoweringwomen and asserting their sense of belonging to their homes.