Some years ago, a number of Independent Electrical Wholesalers met in Sydney Australia, and established the basis for The Combined Electrical Wholesalers Group (CEW). At the outset, the prime objective of this group was to attract competitive pricing for its members and in turn pass on this benefit on to their customers. This beneficial purchasing would as a consequence allow these members to be competitive in the market place. The group has grown in membership and turnover since its inception and we are now strong in New South Wales, ACT, Western Australia and Queensland. The 'ELECTROLINK' publication was introduced in November 1996 as an avenue to advise and inform current and potential customers of our members. The name 'ELECTROLINK' has now been adopted for our group and our individual members will be known as ‘ELECTROLINK’ The CEW Group has strong connections with major lighting, electrical and data distributors throughout the country and is able to provide our members with a solid platform to enable them to be competitive as an Australian Owned Independent in a market place that is predominantly dominated by multi-national corporations.