The future of play is here. Seedling imagines the future of play and brings it to life by uniting modern, scalable technologies and classic materials. Our products enable kids 2 to 12 to seamlessly move between the digital and physical worlds they play in, creating a new category of products called reimagined play. Founded in New Zealand in 2007, Seedling began with an initial launch of activity kits that sparked hours of imaginative play. The whimsical, nostalgic Pocket Money collection followed in 2012 and took the international toy world by storm, establishing Seedling as the go-to brand for stylish, quality children's products. With toys, gifts, activity kits and party supplies sold in over 20 countries through all consumer channels, Seedling continues to expand globally. 2014 marked the launch of U.S. operations along with the acquisition of family-oriented startup P.S. XO, which brought Seedling founder and CEO Phoebe Hayman together with partners Kara Nortman and Soleil Moon Frye. Our mission is to create beautiful, innovative family lifestyle products. We are passionate about the importance of growing young imaginations and celebrating the parenting journey one moment at a time.