The DStv Delicious International Food & Music Festival is a fresh and innovative festival property. The festival is now in its 7th year in South Africa and demonstrating incredible growth in very tough market conditions. Delicious has been successful due to its unique format (both financial and content format) and its market relevance. The global culinary renaissance has been a key driver for this property, and coupled with the strong music offering, Delicious is setting new standards in the festival category. The business model behind the festival is as unique as the format. Delicious enjoys huge corporate sponsorships and brand partnerships from major blue chip organisations, all helping to mitigate the risks associated with big outdoor festivals.