We use technology to connect consumers to the story behind the products and services they love. We help purpose-driven brands and producers create and share those stories. We want the world to see beyond and discover their vital links to people and planet in every product, to be aware of this connection, to decide wisely. When customers know where things come from, the people involved; when they discover how every product relates them to communities and ecosystems, locally and around the world, it brings meaning to their choices, it empowers them to co-create the world we all want to live in. INTO-generated stories are rich digital media-based micro-narratives, bite-sized units of content conscious consumers love to discover. People can get these stories through image recognition, by simply taking a snapshot of a product with their smartphones, or by revealing the story that goes with INTO-enabled products when they are seen online.