Brand Zoo is a collection of experienced and proven brand experts. We think there is a place for a different type of consultancy. One that is small, nimble and efficient. One that can zero-in on smart ideas and great design. One that understands today's budget and timing realities. We have captured a collection of seasoned brand experts as part of our zoo. Strategists, writers, and designers that are smart, creative, and pragmatic. Our team believes in three basic tenants: First, keep it simple. Building a brand is hard work. There is no need to make it harder; our job is to make the complex simple. Second, every problem is unique. We are not formulaic in our approach. We are concerned about results, not process. We craft a specific approach to solve the problem. Third, “good enough” isn’t. We don’t aspire to mediocrity. We want to do great work. Work that makes a difference. BRAND ZOO PRINCIPLES: GREAT PEOPLE Not the process, not the “products”, not the jargon. It's about great people. SIMPLE Simple is brilliant. That simple brilliance should run through everything we do. Make the complex simple, not the simple complex. GRACE Grace under pressure is the sign of leadership. HUMILITY We are not perfect so don’t pretend to be. Be nice, people will like you for it. REJECT CONFORMITY Nobody gets fired for trying something new or thinking something different. Conformity breeds mediocrity. CREATIVE Being smart is the starting point. Being creative is where the magic happens. FAIRNESS Treat others as you would like to be treated. TEAMWORK We are in this together. FUN We work hard and long. If you aren’t enjoying yourself, find something else to do. You will probably make more money. BE FEARLESS The biggest mistake you can make is being afraid you will make one.