AuroRA designs, develops and implements direct distribution strategies for the Hospitality industry. Be it hotel chains, independent hotels, resorts, business hotels, luxury hotels or restaurants, all need to have a strong online presence and a robust direct distribution and revenue plan to maximise profit. However most of these are unable to keep abreast of the changing trends and requirements of the internet space to be able to maximise revenue. AuroRA's bespoke strategies and revenue generation plans have proved tremendously successfully in increasing a hotel’s direct revenue and maximising profit. .