Founded in 1956, Regional Reps Corp. is one of the oldest and largest Radio station sales representatives in the country. The company joined the Gen Media Partners family at the end of 2018, expanding the media assets beyond Radio with Digital, Outdoor, Spanish Language and more. Regional Reps, as a "trusted resource” to hundreds of media buying decisionmakers across the country, delivers revenue to thousands of Radio stations each year in non-metro, small, medium and large markets.