Emotif is a brand design company. We help our clients define and design compelling brands by engineering every aspect of the customer experience to create a whole that's greater than the sum of its parts. We work across disciplines from strategic conception to tangible execution of specific designs and complete customer experiences and environments. Our work includes insights, strategy, innovation, brand architecture, identity design, digital experiences, content production, product, packaging and environmental design for consumer, corporate, and emerging brands. We believe that the job of strategy is to provide a practical roadmap for engineering the interplay between the many complex elements that successful brand experiences are created from. We believe in, and practice, iterative design (lean, agile, sprints) in order to ensure effective delivery of ambitious plans. Without an iterative approach, design often becomes either too "safe" and obvious, or too vague and speculative, to have a sustained positive impact on a business. Iteration is what grounds ambition in reality. Our founders have worked with household names in several industries, including consumer and B2B markets. We are based in Brooklyn, New York.